Overall Features 
Banner Exchange Demos
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| Unlimited support included |
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| Unlimted software updates included |
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| Stand alone system |
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| SDSS: Software Distribution and Support System (Download
software, updates, and support ticketing system) |
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| Simple intuitive user interface for configuration and
reporting |
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| Supports unique password logins for Administrators
and Members |
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| Serves ads to unlimited websites, all administered from
a single installation |
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| No limits on the number of members running
simultaneously |
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| Default banner exchange ads. Ads are shown if no valid
ads are available for a specific member |
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| Ability for your advertisers to contact you easily from
within the application |
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| Automatically sends email notification to new members
and administrator when member joins |
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| Ability to send email to users of the application
using the built in mailing feature |
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| Java Version/Unix Servers (JSP
framework) Standard and Enterprise
Platform |
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| .Net Version/Windows Servers (.Net 2.0 or
higher) Standard and Enterprise
Platform |
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| Language Features:
multi-lingual |
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| Supports 7 Multi-lingual languages in English,
Spanish, Italian, French, German, Japanese and Chinese |
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| Ability to select a language of
choice regardless of the default language you choose |
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| Ability to set a default language in your native
language |
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| Foreign language translation interface makes it easy
to translate in to other languages other than the 7 preloaded |
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| Additional languages can be easily added through a
simple interface at any time |
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| Software Flexability |
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| Ability for members to target their ad in
specific categories |
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| No limits on the number of campaigns or ads running
simultaneously |
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| Ability to disable certain banners, ads, campaigns. |
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| Ability to customize exchange ratio for
each member |
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| Ability to transfer credits from one account to
another |
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| Supports multiple ads for each member |
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| Supports Automatic sign up process |
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| Supports multiple ads to be placed on same page
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| Ability for each ad to have a different target
URL |
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| Supports multiple ad sizes and placements |
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| Supports unlimited number of web sites in one
account |
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Tracking and Ad delivery Features
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| Supports delivery and tracking of rich media ads (flash,
.gif, jpg, html, java, png, etc) |
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| Supports text ads |
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| Supports shockwave, audio, video, perl, PHP
formats, Mpeg, avi |
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| Supports Pop ups and Pop Unders |
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| Supports 3rd party ad code like Google Adsense,
AdBrite, etc. |
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| Supports integration of Ad Network codes like:
AdQuantum, Engage, Flycast, Doubleclick, Burst Media |
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| Supports custom html code for ad |
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| Supports pop-up ad with the option to launch a new
browser window when a site visitor clicks an ad |
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| Supports adding the alt tag to an ad |
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| Support for display of text underneath ad |
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| Supports default campaigns. Ads are shown if no valid
ads are available for a specific campaign |
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| Supports customizable ad sizes and formats |
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| Mechanisms for avoiding too low CTR |
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| Supports anti-caching |
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| Supports maximum number of impressions and
click thrus per day |
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| Supports maximum number of impressions to
unique visitors per day |
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| Supports maximum number of impressions and click
thrus |
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Supports SSI and Non-SSI capabilities
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| Adminstrative Features |
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| Administrator defines ad sizes and placement
requirements |
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| Ability to view Banner Exchange Members and allows
you to edit data |
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| Ability to customize your own new user sign up
Agreement our use the default Agreement provided
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| Ability to search for members using a simple
administration screen |
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| Supports categories to be defined by the
administrator allowing exchange to be generic or target a specific audience |
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| Fraud monitoring and protection for each Zone and
Region |
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| Supports database Access via web Interface |
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| Ability to change, Edit or Add banner exchange
Categories with ease |
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| Ability to change member category descriptions |
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| Ability to delete exchange members as needed |
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| Supports tools for adding and modifying system
settings |
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| Ability to suspend non working or fraudulent members
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| Provides complete list of members |
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| Ability to customize headings and email material |
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| Ability to customize all outbound email |
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| Supports Administrator controls with support for
turning on and off options available to members of the exchange |
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Targeting Features
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| Geo
Targeting: (With add on geo database, geo web service or geo web service by
browser) |
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Geo Targeting Settings:
(Additional cost: geo database, geo web service or geo web service
by browser)
- Continent
- Country
- US State
- US City
- US Zip Code
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| Supports unlimited number of Target
Groups in one account |
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| Supports start and end date control for campaigns
and individual ads (timed delivery) |
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| Ability to block specific IP's, Domains, Browsers,
Operating Systems, Countries, competitors, etc |
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| Ability to evenly distribute Impressions and Click
Thrus throughout a defined number of ad displays |
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| Ability to evenly distribute Impressions and Click
Thrus throughout a defined date range |
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| Ability to Exclude sites or competitors |
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| Ability to select target audience. These Target
groups are then applied to campaigns and ads. |
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Targeting Settings:
- Time of day
- Date range
- Country
- Day of week
- Keyword
- Ip address
- Browser
- Operating system
- Hostname
- Regions
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Reporting and Statistic Features
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| Provides detail real time reporting options
for administrator and members |
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| Detail reports that include real time impression,
uniques and clickthru rates |
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| Stats showing top performing ads |
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| Evaluate the performance of your
member ads |
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| View reports for any given date range |
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| View past statistics for success measurement |
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| View reports by campaign, zone, ad type, impressions,
uniques, clickthrus and more. |
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| Supports 7 Formats to export reports through Html,
Excel, Pdf, CSV, Text, Email or Print screen |
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| The ability to receive detailed statistic reports by
email |
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Stats provided:
- Impressions
- Click Thrus
- Unique Visitors
- CTR: Click Thru Rate
- Number of members
- Detailed Ad performance
- and more!
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| Advanced Features |
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| Enterprise Platform. Commercial grade
Enterprise
Platform for high performance |
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| Add on Geo-targeting ad services to
deliver ads to the audience you want to target: Geo Targeting |
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| Supports Bonus credits to be assigned to members |
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| Ability to assign Free credits automatically to new
members at signup |
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| Ability to serve ads located on other web sites,
servers, networks and more |
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| Advanced code generator automatically generates the
needed codes so you can display ads |
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| Ability to
customize categories
for your Exchange. Example: Business, Computers, Internet, Etc |
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| Supports advanced weighting system |
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| Advanced no repeat feature delivers superior accuracy |
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| Built in cheating protection to prevent users from
illegally accumulating impressions |
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| Ability for co-branding allows you to create a
co-branded look to your Exchange. |
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| Supports system maintenance features for efficiency |
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| System log off feature for
added security |
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| Ability to customize your Sign up page, banners,
ads, text, logos, page color, font color and more |
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