Questions and AnswersQ. What is Ad
Server Solutions software?
A. Ad Server Solutions is a powerful online ad serving technology solution for publishers,
online retailers, and other media properties. It can be installed and hosted on your
server, or hosted and served by Ad Server Solutions across its redundant global network.
Q. Can I Purchase the source
code for the software?
A. Yes you can. In fact most of our
clients purchase the source code so they can completely modify and customize our software
for their own use. Clients add additional features, change the look and feel of the
interfaces and use additional 3rd party applications in conjunction with the existing
code.
Q. How
does Ad Server Solutions improve my business?
A. By hosting Ad Server Solutions for
you, Ad Server Solutions support helps to control your hardware, support, and network
infrastructure investment. Additionally, Ad Server Solutions continually adds new
capabilities that enhances targeting, guarantees secure delivery of the most innovative
content, and provides analytic reporting to optimize your trafficking efforts. The bottom
line; this translates to more ads being delivered, better user response rates, improved
campaign execution, support for innovative rich media tactics, and higher CPM rates.
Q. What if I have multiple web sites?
A. Our software allows you to serve all
your ads not only on your own web site, but on any other web site you wish to serve your
ads on. Unlike our competitors once you purchase our software there are no restrictions.
This is very useful in situations where a different server is used for serving ads than
the web site runs on.
Q. Can I add new features and functions?
A. Yes. If you want a feature
or function not currently in the software or you would like a customized look and feel
please send us your specs and requirements and we will provide you with a time frame and
cost for the programming.
Q. What language is the software written in?
A. Ad Servers Solutions software applications are coded
in either Perl .cgi or Java Servlet .jsp. We have done so for the convenience of our
valued clients so they can choose the best platform for their own use. We are also one of
the only companies that provide java applications.
For more information about perl: http://www.perl.com
For more information about java: http://java.sun.com/
Q. What types of ads will Ad Server Solutions support?
A. Any type of ad
known. That's right! All ad sizes and ad types are supported. With Ad Server Solutions,
you can deliver and track rich media formats such as Java Applets, Flash, RotatingText,
Floating Sticky Ads, Moving Ads, Scratch Offs, Vertical Scroller, SSI and Non-SSI
capabilities, Shockwave, Audio, Video, Mpeg, Avi, Pop ups, Pop Unders, Gateway
Pages, Slide Shows, all types of Rich Media Ads, Third party ads and much more.
Q. What other services does Ad Server Solutions
provide?
A. Ad Server Solutions provides software applications, asp hosted solutions,
dedicated server hosting, custom programming, source code purchase and software reseller
plans. If you want a feature or customized look please send us your requirements and we
will provide you with a time frame and cost for the programming. Or purchase the software
application source code and customize/modify the software for your own needs. We can work
with you on any budget, time frame and possibly partnership opportunities.
Q. How does Ad Server Solutions compare to competitors?
A. Ad Server Solutions is one of the leading ad serving technology
companies. We provide highly efficient, scaleable and flexible solutions that are
inexpensively priced for our clients. We provide ad management, ad network,
affiliate and banner exchange software as well as many value added services such as asp
hosted solutions, installations, custom programming services, branding, cobranding,
programming, source code purchases, reseller programs and more. We continue to enhance our
solutions to meet your needs, producing the best value in the industry.
Q. Can ads by delivered on dynamic pages?
A. Yes, our
software works on php/perl/asp/ssi and other dynamic generated pages? If you can
embed it in your page, program or script, it will work when delivered to any browser.
Q. Where do I obtain the ad code for my web pages?
A. Our unique code generator generates the specific ad code which can be
copied and pasted onto your web pages. This is easily found in the administrative login
area.
Q. What server platforms does Ad
Server Solutions work on?
A. Ad
Server Solutions is currenlty supported on all Unix, Windows, Solaris, Linux,
FreeBSD, BSDI platforms. Software can be
installed and delivered on all ASP hosts. This means if you have .ASP extensions you can
indeed use our software. Virtual domains can also install and use our software.
Q. Is there a demo I could use before
purchasing?
A.
Yes. You can access our fully functioning demos online. Unlike
our competitors you can access our demos at any time without providing any information
about yourself. These demos will allow you to test and use the system live before making a
purchase.
Q. Do you offer hosted software solutions?
A. Yes. We can serve your ads for you, while
providing you with all of the administration features you would have if you were to
install Ad Server Solutions on your own server. For more information and pricing please go
to our remote asp hosted ad server solutions web site Ad Serving Solutions
Q. Can I rotate ads of any size?
A.
Yes, Ad Server Solutions supports ads of
any size. Ad Server Solutions supports all
standard IAB/CASIE ad sizes, rich media ads, text ads and third party ad serving. Some of
the ad types supported are: 468x60, 392x72, 234x60, 120x240, 120x90, 120x60, 125x125, and
88x31. Because you define the size, Ad
Server Solutions supports all ad sizes and ad types. For a list of typical sizes, please
visit the Internet Advertising Bureau
(IAB) list of suggested sizes.
Q. Does Ad Server Solutions Support
Text Links?
A.
Yes, Ad Server Solutions supports both static and rotating text
links. Serve your own text ads or 3rd party text ads, search engine text ads and affiliate
text links from Google and more.
Q. Can
Advertisers login and view their statis in real-time?
A.
Yes, you provide the Advertiser with a username/password and they
can login and view their statistics at any time, in real-time.
Q. Where do I obtain the ad code to place on my pages?
A.
Click on the Campaign links. While viewing a listing of all
campaigns, click on the link for HTML CODE. The link will bring you to a automatic code
generator which will generate the code which can be copied and pasted onto your web pages.
We use a universal cod which does not require any changes once inserted. The code is
generated within the software interface and then inserted in web pages.
Q. Can I manage content
across multiple sites?
A.
Yes. Web site content management and targeting for
multiple sites is simple and free with Ad Server Solutions. We do
not put any restrictions on you. You can target each ad spot that you want to target,
rotate and manage content and the software does the rest. It doen not matter how many
different web sites, web pages, servers or locations are being utilized.
Q. Can I serve
Rich Media Ads?
A.
Yes. With Ad Server Solutions you can deliver and track
advanced rich media formats like java applets, flash, floating sticky ads, moving ads,
text ads, scratch offs, shockwave, vertical scroller, audio, video, mpeg, avi, slide
shows. All types of rich media ads, 3rd party ads and much more.
Q. Can I distribute
content to web sites and newsletters?
A.
Yes. With Ad Server Solutions you can manage and
distribute content like articles, page content and more. This will enable you to sell your
web site, ezine and newsletter advertising space.
Q. Do you provide Real-time
management and Statistics?
A.
Yes. You can alter the campaign settings at any time. Just
log in to the interface and make any adjustments you need. All of the changes will become
effective at the moment you save them. All campaign management and statistics are in real
time. The system allows you to effectively monitor the current status of your campaigns at
any time, to make make changes on the fly and to achieve the desired rusults.
Q. What is
the weight of an ad?
A.
It decides how many times or how often the ad will be
displayed. If you put a 1, the ad will receive the least amount of impressions. Similarly,
an ad with a weight of 10 will get the most impressions/views. However, consider the time
frame: an ad you just added 9even with a weight of 10) will get less impressions than
another ad you added a month ago. Over time, the heavier (larger weight) ad will gain more
displays.
Q. How does it help my company
manage our ad serving?
A.
Ad Server Solutions reporting helpts publishers and
advertisers increase the effectiveness of online campaigns. The real time reporting and
analysis enable you to see what placements are getting the most attention and Roi. Through
the response you can optimize the traffic accordingly. Ad Server Solutions simple
interface allows you to track clicks, impresions, placements and site management witht the
click of a button.
Q. WHat type of reporting system
is provided?
A.
Ad Server Solutions provides system administrators,
advertisers and publishers with a wide range of reporting and data mning possibilities.
Administrators can easily generate online, email and export reports. All reports are
generated in real time in multiple formats.
Q. Is Ad Server Solutions
customizable?
A.
Yes. Ad Server Solutions is designed around a
flexible architecture to allow for customization with the purchase of the source code. Or
we can also customize specific features for you through our custom programming services.
You can customize the complete look and feel as you wish. We also provide additional
services for branding, cobranding. Inquire if interested.
Q. How easy is it to serve
rich media ads?
A. Simple. We
have created a proprietary system which no competitor has. Our system will allow you to
just upload your ad regardless of the type or size and it is ready to go. Just imagin
adding a flash ad without having to adjust settings. Just upload, click submit and your ad
is ready to be served. You can also go about adding ads with manual coding as well.
Q. Where can I find definitions of ad terms?
A. You can
find definitions and explanations on all advertising terms from our ad terms page located
here: http://www.adserversolutions.com/adserver/adterms.html
Q. Do all sites need to be running
on the same server?
A.
No. Remote web sites can be on any type of web server.
This has no bearing on what server you use to host our software. Any type of site can be
served no matter what. This includes php, asp, .net and any other dynamic generated site.
Q. Is Ad Server Solutions like
other products online?
A.
Ad Server Solutions is significantly differenet then other
ad management and affiliate products because it is a complete solution. It includes
powerful targeting, simple management and extensive versatility. It is also the most
affordable ad serving solution online. We also offer affiliate, banner exchange and ad
network products. And we are the only provider that provides you with regularly released
software updates at no additional cost.
Q. How easy is it to install the software?
A. Installing
our software is easily done as long as you have checked the software requirements. If you
have any questions, contact your hosting company to see if you have the neccessary server
setup. We also supply an installation service if needed. We provide detailed installation
instructions and help files with all of our software applications. We also have an
additional Free software application which we provide, which automates the complete
installation process for you.
Additional info can be found here:
Online
Demo: Try our online demos
Resources
Page: Recommended Resoources
Ad Terms: Advertising
Terms And Definitions
Technical page: Technical
Specifications
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